When tickets go on sale for an event or concert, the concept of when to purchase tickets is always an important one. For the consumer, buying tickets when they go on sale can often make sure you don’t get sold out of a show or an event. But, it does so much more than simply ensure that one can go to the event. The ramifications for venues, promoters, bands and vendors are massively important.
Let’s break down why.
When event promoters and venues put on a show, it’s always a risk. In order to put on any kind of event where people buy tickets, those putting shows on have to spend thousands (or tens or event hundreds of thousands) of dollars to make sure that event space is secured, print pieces are designed and printed, marketing is purchased, bands/talent is paid in advance, tables and chairs can be purchased or rented, food and drink are ordered accommodate expected number of consumers, and so much more.
So if you’re a ticket buyer, why do you care?
The answer is that when tickets are purchased in advance promoters and vendors can typically anticipate and plan so much better to make sure that the consumer experience is a good one. Further, it allow venues and promoters to plan budgets to make sure that they can put on more events, book even better talent, and make the consumer experience better and more cost effective.
All too often events or shows are canceled all over the country because of a lack of advanced ticket sales. This hurts so many people involved in taking the risk to put on more events to please the masses. When bands, vendors, etc., are not sure if people will show, they need to charge more in other areas to make up for lost revenue or increased shipping costs, etc., when a show or event under performs expectation, or in the worst cases, is cancelled.
So what does that do?
It ultimately means that costs have to raise to the consumer and sponsors, and ultimately, results in less events, lesser talent, and higher ticket prices.
So how does everyone win?
Purchasing tickets early means that costs are kept lower all around, sponsors are more confident to pitch in, and those of us who put on events sleep a lot better at night! More than that, it makes sure that the consumer doesn’t get sold out of things that they really want to go do.
Most promoters and vendors will offer early bird pricing and/or a difference between a standard/day of price to work to incentivize consumers to purchase early. For those putting on the event, it means they know how many people are coming and how much more work they have to do to make a profit to continue to operate their business, pay their staff, vendors, etc. And for the consumer, they save money on shows and events they want to attend!
We at JEP are extremely thankful to the Colorado Springs community for being so supportive and purchasing tickets to events and concerts early to make it so that we can line up more events. The more tickets are purchased early, the more we can put on great events and shows for the public.
Selling out our upcoming show at The Whiskey Baron (Saturday, April 21st) featuring Joe Nichols, Danielle Bradbery and Exit West a full ten days in advance is something we’re extremely thankful for. Moments like this only mean we can work harder for everyone we work with and for. And at the heart of it, we work for the consumer.
We can’t wait to tell you what we’re planning for you next, and it only happens because you keep partying with us.
Thank you for backing us up, Colorado Springs. I promise we’ll continue to do the same!